In a medium heavy bottom pot, heat the olive oil over medium heat.
Saute the shallots two minutes until translucent.
Add the cumin, stir and cook 20 to 30 seconds.
Add in the thyme and garlic, stir and cook 30 to 60 seconds.
Add in the tomatoes. Season with a generous pinch of the salt and black pepper. Add the black eye peas. Stir, cover pot with tight lid and simmer 8 to 10 minutes until the tomatoes break down.Note: Use medium to medium-high heat. Add in the rice. Season with the remaining salt and pepper. Stir.
Pour in the vegetable borth (or chicken broth). Stir. Bring to a boil over medium high heat.
Once the boil starts, cover the pot with tight lid, reduce heat to low and cook for 13 to 14 minutes.
Turn off the heat. Fluff with spoon or fork. Cover and allow to rest 10 minutes.
Serve as a side dish or entree. Garnish with scallion is optional.